{"id":1061,"date":"2018-11-20T11:10:47","date_gmt":"2018-11-20T11:10:47","guid":{"rendered":"https:\/\/promo-theme.com\/olvi\/?page_id=1061"},"modified":"2025-09-16T21:59:56","modified_gmt":"2025-09-16T18:59:56","slug":"about-project","status":"publish","type":"page","link":"https:\/\/magicworld.com.ua\/en\/about-project\/","title":{"rendered":"Project"},"content":{"rendered":"

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About Us<\/h1>\n

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<\/i> Facebook<\/span><\/a><\/i> Instagram<\/span><\/a><\/i> Youtube<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1598960412966{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” el_id=”intro”][vc_column css_animation=”fadeInLeft” width=”1\/2″] \r\n
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About<\/div>\r\n
Idea<\/div>\r\n
Mission<\/div>\r\n
Uniqueness<\/div>\r\n
Characters<\/div>\r\n <\/div>\r\n <\/div>\r\n

A long-term, strategic project for
\nthe cultural sphere of Ukraine<\/i><\/h3><\/div>[vc_column_text]Our goal is to preserve and popularize Ukrainian mythology, include it in the national and world cultural context, and create new meanings and narratives.<\/span><\/p>\n

The first stage of the project is the development of an educational and entertainment mobile application with augmented reality (AR) for children and teenagers. Thus, we plan to reveal the richness of Ukrainian mythology for the young generation and give them our own, Ukrainian, heroes, because now children consume mainly foreign gaming and cultural content through smartphones. In 2020, the project was implemented with the support of the Ukrainian Cultural Foundation.<\/span><\/p>\n

In 2021 the tabletop game “Magic World. Source of power”, based on Ukrainian mythology, were created. We also completed pre-production period of the animation series. Both projects were implemented with the support of the Ukrainian Cultural Foundation. <\/span><\/p>\n

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In the years 2022-2023, our project launched a series on our YouTube channel called “The Enchanting World of Ukrainian Mythology.” Thanks to a collaboration with the “TAKA-MAKA” publishing house, we also introduced children’s puzzles featuring mythical characters.<\/p>\n

In 2024, we proudly presented a book \u2013 an epic fantasy titled “Kyi and the Frost Horde.” Our upcoming plans involve the creation of a platform dedicated to researching, digitizing, and promoting Ukrainian mythology in Ukraine and around the world.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Every successful society
\nin the world, every strong state
\nis based on certain meanings.<\/i><\/h3><\/div>[vc_column_text]These meanings underlie the collective consciousness, new generations grow up on them, they are exported and used in conflicts. These meanings are exported through strategic projects and cultural products (such as artistic images and works of art) that represent the state in the minds of foreigners. For example, SpaceX, Star Wars, Star Trek, and Marvel Universe demonstrate the meaning of the “American dream,” when everyone can achieve whatever they want, even if it’s a flight to distant galaxies.<\/p>\n

By creating meanings, each country seeks to show that it is unique and special. Due to the meanings, subnational entities become powerful brands over the years. And it is meanings that help to wage modern wars \u2015 not for the territories, but for the minds of the people inhabiting them.<\/p>\n

We want Ukraine to be perceived as a strong state with a rich history, bright culture and deep meanings that have passed through the millennia and formed an amazing and multifaceted country at the intersection of European and Asian ways and cultures. Therefore, we launched Magic World.UA project, the purpose of which is to reproduce, visualize and digitalize Ukrainian mythology and include it in the national and global cultural context. After all, Ukrainian mythology is one of the richest in the world: according to the scientist Serhii Plachynda, ancient Ukrainian mythology was the basis for the mythology of all Indo-European peoples.[\/vc_column_text]<\/div>

Is to use the potential of Ukrainian mythology
\nfor the development of cultural products,
\nstrengthening of Ukraine's brand
\nand its promotion in the world.<\/i><\/h3><\/div>[vc_column_text]<\/p>\n