Molfar

Molfar

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Tsur

Tsur

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Svaroh

Svaroh

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Perun

Perun

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Mokosh

Mokosh

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Molfar

Molfar

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Tsur

Tsur

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Svaroh

Svaroh

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Perun

Perun

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Mokosh

Mokosh

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{"id":1197,"date":"2020-08-31T13:09:40","date_gmt":"2020-08-31T10:09:40","guid":{"rendered":"https:\/\/magicworld.com.ua\/?page_id=1197"},"modified":"2025-09-25T20:56:50","modified_gmt":"2025-09-25T17:56:50","slug":"holovna","status":"publish","type":"page","link":"https:\/\/magicworld.com.ua\/en\/holovna\/","title":{"rendered":"Home-1"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_id=”hero”][vc_column]

<\/div>
<\/div>
<\/p>\n

Project for preservation
\nand popularization of
\nUkrainian mythology<\/span><\/h1>\n

<\/div>

Learn More<\/span><\/a><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
<\/i>Facebook<\/span><\/a><\/i>Instagram<\/span><\/a><\/i>Youtube<\/span><\/a><\/div>
Watch our video<\/div>
<\/i><\/div><\/div><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”none” el_id=”icon-boxes”][vc_column]
\r\n
\r\n
01<\/div>\r\n
<\/div>\r\n
Research<\/h6>\r\n
Study of ethnographic sources and systematization of information on Ukrainian mythology<\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n
02<\/div>\r\n
<\/div>\r\n
Visualization<\/h6>\r\n
Creation of modern illustrations, 3D models and animations of Ukrainian mythical characters.<\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n
03<\/div>\r\n
<\/div>\r\n
Digitization<\/h6>\r\n
Creation of an AR mobile application and a national digital platform.<\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n
04<\/div>\r\n
<\/div>\r\n
Actualization<\/h6>\r\n
Inclusion of mythology in the modern cultural context.<\/div>\r\n <\/a>\r\n <\/div>\r\n
\r\n
05<\/div>\r\n
<\/div>\r\n
Communication<\/h6>\r\n
Creation of cultural projects with our characters and international promotion.<\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n [\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_id=”home-video”][vc_column]
The author speaks<\/div>
Project's Idea<\/div>
<\/i><\/div><\/div><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”top” css=”.vc_custom_1598906335706{padding-top: 60px !important;padding-bottom: 30px !important;background-color: #ffffff !important;}” el_id=”app”][vc_column css_animation=”fadeInLeft” width=”5\/12″ css=”.vc_custom_1543229741509{padding-top: 45px !important;}”]
2020-2021<\/span><\/div>

AR app, tabletop game, animated series<\/i><\/h2><\/div>[vc_column_text el_id=”about-app-text”]In 2020 we developed the educational and entertainment mobile application with augmented reality (AR) for children and teenagers. In 2021 the Magic World UA initative continued to grow which resulted in<\/span> tabletop game and preproduction stage of animated series. In the years 2022-2023, thanks to the grants of the Ukrainian Cultural Fund, two seasons of the show “Encyclopedia of Ukrainian Mythology” were brought to audiences. Then, in 2024, the book was published: an epic fantasy inspired by Ukrainian myths and legends, titled “Kyi and the Frost Horde.”<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInRight” width=”7\/12″ css=”.vc_custom_1598904935703{background-image: url(https:\/\/magicworld.com.ua\/wp-content\/uploads\/2020\/08\/Group-1-1.png?id=1270) !important;}” el_id=”apps”][vc_column_text]\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” custom_text_color=”#ffffff” css=”.vc_custom_1598880275355{background-color: #ffffff !important;}”][vc_column]
Characters<\/span><\/div>

Magic World\u2019s first characters<\/i><\/h2><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1598952390519{background-color: #ffffff !important;}” el_id=”slider-block”][vc_column][vc_column_text]\n \n
\n
\n
\n \"Molfar\"\n
\n

Molfar<\/h3> Read More<\/a>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \"Tsur\"\n
\n

Tsur<\/h3> Read More<\/a>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \"Svaroh\"\n
\n

Svaroh<\/h3> Read More<\/a>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \"Perun\"\n
\n

Perun<\/h3> Read More<\/a>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \"Mokosh\"\n
\n

Mokosh<\/h3> Read More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”35″ equal_height=”yes” css=”.vc_custom_1598903882792{margin-bottom: -6px !important;padding-top: 52px !important;background-color: #ffffff !important;}” el_id=”plans”][vc_column]
Our planes<\/span><\/div>

Mythology is the basis of new ideas
\nand projects in other areas<\/i><\/h2><\/div>[\/vc_column][vc_column width=”1\/3″]\r\n
\r\n
<\/div>\r\n

Cinema<\/h4>\r\n
Cartoons, movies, and series. A source of fresh ideas for Hollywood. Ukraine as a new location for filming blockbusters like Game of Thrones.<\/div>\r\n <\/div>\r\n \r\n [\/vc_column][vc_column width=”1\/3″]\r\n
\r\n
<\/div>\r\n

Fiction<\/h4>\r\n
Creation of a national mythical comics, new ideas for children's books and archetypes for adult literature.<\/div>\r\n <\/div>\r\n \r\n [\/vc_column][vc_column width=”1\/3″]\r\n
\r\n
<\/div>\r\n

Computer games<\/h4>\r\n
New fantasy worlds for games that can become popular all over the world.<\/div>\r\n <\/div>\r\n \r\n [\/vc_column][vc_column width=”1\/3″]\r\n
\r\n
<\/div>\r\n

Tourism<\/h4>\r\n
Mythical characters as mascots of the regions. Rich mythology is the driver of travel marketing.<\/div>\r\n <\/div>\r\n \r\n [\/vc_column][vc_column width=”1\/3″]\r\n
\r\n
<\/div>\r\n

Games and toys<\/h4>\r\n
Mythological board games, soft toys, figure toys, etc. Complex projects using board games, toys and AR.<\/div>\r\n <\/div>\r\n \r\n [\/vc_column][vc_column width=”1\/3″]\r\n
\r\n
<\/div>\r\n

Souvenirs<\/h4>\r\n
Authentic souvenirs with mythical heroes like trolls in Norway or leprechauns in Ireland.<\/div>\r\n <\/div>\r\n \r\n [\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” custom_text_color=”#ffffff” el_id=”testomonials”][vc_column]
THEY SPEAK ABOUT US<\/span><\/div>

Team, opinion leaders and media about Magic World
\nand Ukrainian mythology<\/i><\/h2><\/div>
\r\n \r\n
\r\n
We started Magic World.UA Project in 2015 because we saw a problem: despite the fact that Ukrainian mythology is one of the richest in the world, its characters are almost not visualized, little-known and are out of the modern cultural context.<\/div>\r\n
\r\n
<\/div>\r\n
\r\n
- Nik Lysytskyi, project initiator<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
\r\n
Each nation needs its own Magic World with myths and characters to bring up its future generation. The mythology is interesting and does not impose anything, but at the same time it teaches you to love your country. This is exactly our format.<\/div>\r\n
\r\n
<\/div>\r\n
\r\n
- Svitlana Romanenko, copywriter<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
\r\n
Everyone knows the myths of ancient Greece. Who has not heard of the Scandinavian mythology? And what about Ukraine? In fact, the mythology of Ukraine is no less interesting and rich. All it needs is popularization. However, this problem is gradually being solved.<\/div>\r\n
\r\n
<\/div>\r\n
\r\n
Ukrainska Pravda<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n \r\n [\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1603490906411{background-color: #e5e5e5 !important;}” el_id=”home-news”][vc_column]
Project News<\/span><\/div>

Up-to-date information
\non project development<\/i><\/h2><\/div>
Tuesday December 6th, 2022<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u041a\u0430\u0437\u043a\u0430 \u043f\u0440\u043e \u041e\u0445\u0430<\/a><\/h6>
\u041a\u043e\u043b\u0438\u0441\u044c-\u0442\u043e \u0434\u0430\u0432\u043d\u043e, \u043d\u0435 \u0437 \u043c\u043e\u0454\u0457 \u043f\u0430\u043c'\u044f\u0442\u0456, \u043c\u0430\u0431\u0443\u0442\u044c, \u0449\u0435 \u0439 \u0431\u0430\u0442\u044c\u043a\u0456\u0432 \u0456 \u0434\u0456\u0434\u0456\u0432 \u043d\u0430\u0448\u0438\u0445 \u043d\u0435 \u0431\u0443\u043b\u043e \u043d\u0430 \u0441\u0432\u0456\u0442\u0456, \u0436\u0438\u0432 \u0441\u043e\u0431\u0456 \u0443\u0431\u043e\u0433\u0438\u0439 \u0447\u043e\u043b\u043e\u0432\u0456\u043a \u0437 \u0436\u0456\u043d\u043a\u043e\u044e, \u0430 \u0443 \u043d\u0438\u0445 \u0431\u0443\u0432 \u043e\u0434\u043d\u0438\u043c \u043e\u0434\u0438\u043d \u0441\u0438\u043d, \u0442\u0430 \u0439 \u0442\u043e\u0439 \u043d\u0435 \u0442\u0430\u043a\u0438\u0439 \u044f\u043a \u0442\u0440\u0435\u0431\u0430: \u0442\u0430\u043a\u0435 \u043b\u0435\u0434\u0430\u0449\u043e \u0442\u043e\u0439 \u043e\u0434...<\/div>Read More<\/a><\/div><\/div><\/article>
Wednesday December 7th, 2022<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u041a\u043e\u0431\u0438\u043b\u044f\u0447\u0430 \u0413\u043e\u043b\u043e\u0432\u0430<\/a><\/h6>
\u0416\u0438\u043b\u0438 \u0441\u043e\u0431\u0456 \u0434\u0456\u0434 \u0442\u0430 \u0431\u0430\u0431\u0430. \u0423 \u0434\u0456\u0434\u0430 \u0431\u0443\u043b\u0430 \u0434\u043e\u0447\u043a\u0430 \u0456 \u0432 \u0431\u0430\u0431\u0438 \u0431\u0443\u043b\u0430 \u0434\u043e\u0447\u043a\u0430. \u041e\u0431\u0438\u0434\u0432\u0456 \u0432\u0436\u0435 \u0434\u043e\u0440\u043e\u0441\u043b\u0456 \u0434\u0456\u0432\u043a\u0438. \u0414\u0456\u0434\u043e\u0432\u0443 \u0434\u043e\u0447\u043a\u0443 \u0431\u0430\u0431\u0430 \u043d\u0435 \u043b\u044e\u0431\u0438\u043b\u0430. \u0423\u0441\u0435, \u0431\u0443\u043b\u043e, \u043b\u0430\u0454 \u0457\u0457, \u0441\u0435\u0440\u0434\u0435\u0448\u043d\u0443, \u0442\u0430 \u0449\u0435 \u0439 \u0434\u0456\u0434\u0430 \u043d\u0430\u0446\u044c\u043a\u043e\u0432\u0443\u0454, \u0449\u043e\u0431 \u0433\u0440\u0438\u0437 \u0433\u043e\u043b\u043e\u0432\u0443 \u043d\u0435\u0449\u0430\u0441\u043d\u0456\u0439.<\/div>Read More<\/a><\/div><\/div><\/article>
Wednesday December 14th, 2022<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u041a\u0438\u0440\u0438\u043b\u043e \u041a\u043e\u0436\u0443\u043c'\u044f\u043a\u0430<\/a><\/h6>
\u041a\u043e\u043b\u0438\u0441\u044c \u0431\u0443\u0432 \u0443 \u041a\u0438\u0454\u0432\u0456 \u044f\u043a\u0438\u0439\u0441\u044c \u043a\u043d\u044f\u0437\u044c, \u043b\u0438\u0446\u0430\u0440, \u0456 \u0431\u0443\u0432 \u043a\u043e\u043b\u043e \u041a\u0438\u0454\u0432\u0430 \u0437\u043c\u0456\u0439, \u0456 \u0449\u043e\u0440\u043e\u043a\u0443 \u043f\u043e\u0441\u0438\u043b\u0430\u043b\u0438 \u0439\u043e\u043c\u0443 \u0434\u0430\u043d\u044c: \u0434\u0430\u0432\u0430\u043b\u0438 \u0430\u0431\u043e \u043c\u043e\u043b\u043e\u0434\u043e\u0433\u043e \u043f\u0430\u0440\u0443\u0431\u043a\u0430, \u0430\u0431\u043e \u0434\u0456\u0432\u0447\u0438\u043d\u0443.<\/div>Read More<\/a><\/div><\/div><\/article>
Wednesday December 14th, 2022<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u0406\u0432\u0430\u043d \u041f\u043e\u0431\u0438\u0432\u0430\u043d<\/a><\/h6>
\u0423\u043d\u0430\u0434\u0438\u0432\u0441\u044c \u043a\u043e\u043b\u0438\u0441\u044c \u0434\u0430\u0432\u043d\u0438\u043c-\u0434\u0430\u0432\u043d\u043e \u043e\u0434\u0438\u043d \u0441\u0442\u0440\u0430\u0448\u043d\u0438\u0439 \u0437\u043c\u0456\u0439 \u0434\u0435\u0441\u044c \u0443 \u044f\u043a\u0443\u0441\u044c \u0441\u043b\u043e\u0431\u043e\u0434\u0443 \u043b\u044e\u0434\u0435\u0439 \u0457\u0441\u0442\u0438 \u0442\u0430 \u0439 \u0432\u0438\u0457\u0432 \u0447\u0438\u0441\u0442\u043e \u0432\u0441\u0456\u0445, \u0437\u043e\u0441\u0442\u0430\u0432\u0441\u044f \u043e\u0434\u0438\u043d \u0442\u0456\u043b\u044c\u043a\u0438 \u0434\u0456\u0434.<\/div>Read More<\/a><\/div><\/div><\/article>
Thursday August 21st, 2025<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u0429\u043e \u0447\u0438\u0442\u0430\u0442\u0438 \u043f\u0440\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0456 \u043d\u0430\u0440\u043e\u0434\u043d\u0456 \u0432\u0456\u0440\u0443\u0432\u0430\u043d\u043d\u044f: \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0442\u0430 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/a><\/h6>
Sorry, this entry is only available in Ukrainian.<\/div>Read More<\/a><\/div><\/div><\/article>
Thursday August 28th, 2025<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u0429\u043e \u0447\u0438\u0442\u0430\u0442\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0443 \u043c\u0456\u0444\u043e\u043b\u043e\u0433\u0456\u044e: \u043a\u043d\u0438\u0433\u0438, \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0442\u0430 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/a><\/h6>
Sorry, this entry is only available in Ukrainian.<\/div>Read More<\/a><\/div><\/div><\/article>
Thursday September 4th, 2025<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u0429\u043e \u0447\u0438\u0442\u0430\u0442\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0456 \u043f\u0440\u0438\u0441\u043b\u0456\u0432\u2019\u044f \u0442\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043a\u0438: \u043a\u043d\u0438\u0433\u0438, \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0442\u0430 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/a><\/h6>
[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/div>Read More<\/a><\/div><\/div><\/article>
Thursday September 4th, 2025<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u0429\u043e \u0447\u0438\u0442\u0430\u0442\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0456 \u043e\u0431\u0440\u044f\u0434\u0438 \u0442\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0457: \u043a\u043d\u0438\u0433\u0438, \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0442\u0430 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/a><\/h6>
Sorry, this entry is only available in Ukrainian.<\/div>Read More<\/a><\/div><\/div><\/article>
Thursday September 4th, 2025<\/span><\/div><\/div>
(\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430) \u0429\u043e \u0447\u0438\u0442\u0430\u0442\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0456 \u043a\u0430\u0437\u043a\u0438: \u043a\u043d\u0438\u0433\u0438, \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0442\u0430 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/a><\/h6>
Sorry, this entry is only available in Ukrainian.<\/div>Read More<\/a><\/div><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1603745084059{background-color: #e5e5e5 !important;}” el_id=”home-news”][vc_column]
Blog<\/span><\/div>

Project news
\nand interesting articles<\/i><\/h2><\/div>[vc_basic_grid post_type=”news” max_items=”3″ item=”1740″ grid_id=”vc_gid:1758049111148-45452c7d-0db5-9″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_id=”hero”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”none” el_id=”icon-boxes”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_id=”home-video”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”top” css=”.vc_custom_1598906335706{padding-top: 60px !important;padding-bottom: 30px !important;background-color: #ffffff !important;}” el_id=”app”][vc_column css_animation=”fadeInLeft” width=”5\/12″ css=”.vc_custom_1543229741509{padding-top: 45px !important;}”][vc_column_text el_id=”about-app-text”]In 2020 we developed the educational and entertainment mobile application with augmented reality (AR) for children and teenagers. In 2021 the Magic World UA initative continued to grow which resulted in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/pages\/1197"}],"collection":[{"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/comments?post=1197"}],"version-history":[{"count":35,"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/pages\/1197\/revisions"}],"predecessor-version":[{"id":2645,"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/pages\/1197\/revisions\/2645"}],"wp:attachment":[{"href":"https:\/\/magicworld.com.ua\/en\/wp-json\/wp\/v2\/media?parent=1197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}