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01
Research
Study of ethnographic sources and systematization of information on Ukrainian mythology
02
Visualization
Creation of modern illustrations, 3D models and animations of Ukrainian mythical characters.
03
Digitization
Creation of an AR mobile application and a national digital platform.
04
Actualization
Inclusion of mythology in the modern cultural context, discussion with OPLs.
05
Communication
Creation of cultural projects with our characters and work with our TA.
2020

AR app

The first stage of the project is the development of an educational and entertainment mobile application with augmented reality (AR) for children and teenagers. Thus, we plan to reveal the richness of Ukrainian mythology for the young generation and give them our own, Ukrainian, heroes, because now children consume mainly foreign gaming and cultural content through smartphones. In 2020, the project is being implemented with the support of the Ukrainian Cultural Foundation.

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Characters

Magic World’s first characters

Mokosh

Mokosh

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Khukha

Khukha

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Povitrulia

Povitrulia

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Oh

Oh

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Tur

Tur

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Mokosh

Mokosh

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Khukha

Khukha

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Povitrulia

Povitrulia

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Oh

Oh

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Tur

Tur

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Our planes

Mythology is the basis of new ideas
and projects in other areas

Cinema

Cartoons, movies, and series. A source of fresh ideas for Hollywood. Ukraine as a new location for filming blockbusters like Game of Thrones.

Fiction

Creation of a national mythical comics, new ideas for children's books and archetypes for adult literature.

Computer games

New fantasy worlds for games that can become popular all over the world.

Tourism

Mythical characters as mascots of the regions. Rich mythology is the driver of travel marketing.

Games and toys

Mythological board games, soft toys, figure toys, etc. Complex projects using board games, toys and AR.

Souvenirs

Authentic souvenirs with mythical heroes like trolls in Norway or leprechauns in Ireland.
THEY SPEAK ABOUT US

Team, opinion leaders and media about Magic World
and Ukrainian mythology

We started Magic World.UA Project in 2015 because we saw a problem: despite the fact that Ukrainian mythology is one of the richest in the world, its characters are almost not visualized, little-known and are out of the modern cultural context.
- Nik Lysytskyi, project initiator
Each nation needs its own Magic World with myths and characters to bring up its future generation. The mythology is interesting and does not impose anything, but at the same time it teaches you to love your country. This is exactly our format.
- Svitlana Romanenko, copywriter
Everyone knows the myths of ancient Greece. Who has not heard of the Scandinavian mythology? And what about Ukraine? In fact, the mythology of Ukraine is no less interesting and rich. All it needs is popularization. However, this problem is gradually being solved.
Ukrainska Pravda
Blog

Project news
and interesting articles

Команда Чарівного світу провела успішну краудфандингову кампанію настільної гри!
Thursday February 18th, 2021
(Українська) Команда Чарівного світу провела успішну краудфандингову кампанію настільної гри!

(Українська) Проєкт настільної гри за мотивами української міфології “Чарівний світ” зібрав необхідну суму коштів на платформі Велика Ідея!

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Cyclades - настільна гра
Monday February 8th, 2021
(Українська) Найвідоміші настільні ігри за міфологічними сюжетами

(Українська) Міфологія може дати невичерпне джерело сюжетів і героїв для ігрових сценаріїв. Тож, ми вирішили проаналізувати: як різні міфології світу сьогодні представлені в настільних іграх.

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Тернопільські вчителі знялися в образах українських міфологічних персонажів
Tuesday December 22nd, 2020
(Українська) Тернопільські вчителі знялися в образах українських міфологічних персонажів для благодійної фотовиставки

(Українська) Українська міфологія надихнула учителів Тернопільської загальноосвітньої школи №28 створити благодійний фотопроєкт «Слов’янська міфологія крізь глибину століть».

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