2020
AR app
The first stage of the project is the development of an educational and entertainment mobile application with augmented reality (AR) for children and teenagers. Thus, we plan to reveal the richness of Ukrainian mythology for the young generation and give them our own, Ukrainian, heroes, because now children consume mainly foreign gaming and cultural content through smartphones. In 2020, the project is being implemented with the support of the Ukrainian Cultural Foundation.
Characters
Magic World’s first characters
Our planes
Mythology is the basis of new ideas
and projects in other areas
Cinema
Cartoons, movies, and series. A source of fresh ideas for Hollywood. Ukraine as a new location for filming blockbusters like Game of Thrones.
Fiction
Creation of a national mythical comics, new ideas for children's books and archetypes for adult literature.
Computer games
New fantasy worlds for games that can become popular all over the world.
Tourism
Mythical characters as mascots of the regions. Rich mythology is the driver of travel marketing.
Games and toys
Mythological board games, soft toys, figure toys, etc. Complex projects using board games, toys and AR.
Souvenirs
Authentic souvenirs with mythical heroes like trolls in Norway or leprechauns in Ireland.
THEY SPEAK ABOUT US
Team, opinion leaders and media about Magic World
and Ukrainian mythology
We started Magic World.UA Project in 2015 because we saw a problem: despite the fact that Ukrainian mythology is one of the richest in the world, its characters are almost not visualized, little-known and are out of the modern cultural context.
- Nik Lysytskyi, project initiator
Each nation needs its own Magic World with myths and characters to bring up its future generation. The mythology is interesting and does not impose anything, but at the same time it teaches you to love your country. This is exactly our format.
- Svitlana Romanenko, copywriter
Everyone knows the myths of ancient Greece. Who has not heard of the Scandinavian mythology? And what about Ukraine? In fact, the mythology of Ukraine is no less interesting and rich. All it needs is popularization. However, this problem is gradually being solved.
Ukrainska Pravda
Blog
Project news
and interesting articles
Tuesday April 13th, 2021
Whether you’re pushing a limited-time offer or just generally promoting your products, it’s essential to make your marketing messages both visible and valuable to your site visitors, or people will develop “banner blindness”. Bank and credit union marketers need to understand the concept of “promotional positioning”, which aims to create connections with your products [...]
Thursday April 1st, 2021
(Українська) «Місця сили» та аномальні геомагнітні зони, стародавні капища та осередки древніх цивілізацій, утворення незрозумілого походження та таємничі місцини, про які ходять легенди.
Friday March 19th, 2021
Whether you’re pushing a limited-time offer or just generally promoting your products, it’s essential to make your marketing messages both visible and valuable to your site visitors, or people will develop “banner blindness”. Bank and credit union marketers need to understand the concept of “promotional positioning”, which aims to create connections with your products [...]