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01
Research
Study of ethnographic sources and systematization of information on Ukrainian mythology
02
Visualization
Creation of modern illustrations, 3D models and animations of Ukrainian mythical characters.
03
Digitization
Creation of an AR mobile application and a national digital platform.
04
Actualization
Inclusion of mythology in the modern cultural context, discussion with OPLs.
05
Communication
Creation of cultural projects with our characters and work with our TA.
2020

AR app

The first stage of the project is the development of an educational and entertainment mobile application with augmented reality (AR) for children and teenagers. Thus, we plan to reveal the richness of Ukrainian mythology for the young generation and give them our own, Ukrainian, heroes, because now children consume mainly foreign gaming and cultural content through smartphones. In 2020, the project is being implemented with the support of the Ukrainian Cultural Foundation.

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Characters

Magic World’s first characters

Mokosh

Mokosh

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Khukha

Khukha

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Povitrulia

Povitrulia

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Oh

Oh

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Tur

Tur

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Mokosh

Mokosh

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Khukha

Khukha

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Povitrulia

Povitrulia

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Oh

Oh

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Tur

Tur

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Our planes

Mythology is the basis of new ideas
and projects in other areas

Cinema

Cartoons, movies, and series. A source of fresh ideas for Hollywood. Ukraine as a new location for filming blockbusters like Game of Thrones.

Fiction

Creation of a national mythical comics, new ideas for children's books and archetypes for adult literature.

Computer games

New fantasy worlds for games that can become popular all over the world.

Tourism

Mythical characters as mascots of the regions. Rich mythology is the driver of travel marketing.

Games and toys

Mythological board games, soft toys, figure toys, etc. Complex projects using board games, toys and AR.

Souvenirs

Authentic souvenirs with mythical heroes like trolls in Norway or leprechauns in Ireland.
THEY SPEAK ABOUT US

Team, opinion leaders and media about Magic World
and Ukrainian mythology

We started Magic World.UA Project in 2015 because we saw a problem: despite the fact that Ukrainian mythology is one of the richest in the world, its characters are almost not visualized, little-known and are out of the modern cultural context.
- Nik Lysytskyi, project initiator
Each nation needs its own Magic World with myths and characters to bring up its future generation. The mythology is interesting and does not impose anything, but at the same time it teaches you to love your country. This is exactly our format.
- Svitlana Romanenko, copywriter
Everyone knows the myths of ancient Greece. Who has not heard of the Scandinavian mythology? And what about Ukraine? In fact, the mythology of Ukraine is no less interesting and rich. All it needs is popularization. However, this problem is gradually being solved.
Ukrainska Pravda
Project News

Up-to-date information
on project development

Настільна гра Чарівний світ - спільнокошт
Monday November 16th, 2020
(Українська) Чарівний світ запустив кампанію спільнокошту для створення настільної гри

(Українська) Чарівний світ.UA розпочинає наступний етап проєкту ― створення настільної гри, яка зробить наших міфічних героїв відомими у всьому світі.

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Чарівний світ у посольстві Норвегії
Thursday October 15th, 2020
Magic World.UA visited the Norwegian Embassy

The team of Magic World.UA project visited the Embassy of the Kingdom of Norway in Ukraine and met with the Norwegian Ambassador in Ukraine Mr. Erik Svedahl.

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Пресконференція Чарівний світ в Укрінформ
Wednesday October 14th, 2020
On October 19, a press conference on Magic World project will be held

Press conference will begin at 11:00 in the premises of the Ukrinform.

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