In 2020 we developed the educational and entertainment mobile application with augmented reality (AR) for children and teenagers. In 2021 the Magic World UA initative continued to grow which resulted in tabletop game and preproduction stage of animated series. In the years 2022-2023, thanks to the grants of the Ukrainian Cultural Fund, two seasons of the show “Encyclopedia of Ukrainian Mythology” were brought to audiences. Then, in 2024, the book was published: an epic fantasy inspired by Ukrainian myths and legends, titled “Kyi and the Frost Horde.”